Haitai’s “Oh Yes” has been a steady seller in Korea for decades. Originally launched to challenge the dominance of Orion’s Choco Pie, it never quite managed to dethrone the king.
I remember my childhood days when a Choco Pie and a glass of milk were all I needed to be happy. Then, suddenly, Oh Yes appeared. It was a shock to my system. Unlike the chewy marshmallow in Choco Pie, Oh Yes was armed with a soft cake texture and rich chocolate cream inside. It felt like a whole new level of sweetness.
Although it was more expensive than Choco Pie, there was a time when its size started to shrink, which made many fans turn away. Recently, the size has increased slightly, but the price has gone up as well. It seems like the phenomenon of “shrinkflation” (rising costs leading to smaller portions) has hit both Choco Pie and Oh Yes.
Even today, Oh Yes doesn’t match the massive sales volume of Choco Pie, especially in the global market where Choco Pie is an icon. However, personally, I prefer Oh Yes. I guess I’m in the minority, as most people still choose Choco Pie.
While Oh Yes is exported to some countries, it’s not as easy to find abroad. If you come from a country where this snack isn’t available, I highly recommend trying Oh Yes when you visit Korea. It is, in my opinion, the most affordable way to enjoy a high-quality chocolate dessert.
These days, Oh Yes has expanded its lineup significantly with a wide variety of flavors released every season. However, I remain loyal to the classic “Original” version. Nothing beats the classic taste.
If you want to try it, you don’t need to look far. You can easily find them at any convenience store in Korea (like CU, GS25, or 7-Eleven). The price is quite reasonable, too. A box of 12 packs typically costs between 5,000 and 6,000 KRW (about $4–$5 USD).
It is, in my opinion, the most affordable way to enjoy a high-quality chocolate dessert. If you visit Korea, skip the usual souvenir snacks for a moment and grab a box of Oh Yes!
