In the heart of South Korea, the city of Chungju is home to a venerable culinary institution known as Samjeong Myeonok. Since its opening in 1979, this restaurant has become a true nopo, a term reserved for traditional, time-honored businesses that have maintained their authentic flavors for decades. Featured on the popular TV program
Heo Young-man’s food Tour, it is a spot that’s well-known to locals and a must-visit for any discerning traveler.
The restaurant’s ambiance offers a delightful contrast.
The exterior presents a humble, unadorned appearance that hints at its long history. However, a step inside reveals a clean, well-organized, and neatly maintained interior. While some describe the feel as traditional and old-fashioned, others see it as “traditional yet modern,” and even “luxurious”. This blend of old and new creates a welcoming atmosphere. The spacious layout includes a main hall and several private rooms, making it an ideal venue for a quiet meal, a family gathering, or a company dinner.
At the core of the menu is the signature Pyongyang Naengmyeon (cold buckwheat noodles). The broth, a key element of the dish, is slow-simmered from sirloin and ox bone, resulting in a subtle meaty aroma and a clean, refreshing flavor. The noodles themselves are made with a 70% buckwheat content for an authentic texture. The dish is typically served with classic garnishes including slices of beef(Pyeonyuk), a half-boiled egg, and julienned vegetables.
It is important to note that the mild, subtle flavor of Pyongyang Naengmyeon can be a point of debate among diners. Some find its “mild but addictive” flavor to be the highlight of the dish, while others might find the broth weak or overly reminiscent of dongchimi (radish kimchi water). This is not a flaw but a characteristic of authentic Pyongyang-style cuisine, which eschews strong, overpowering tastes.
While the noodles are the main attraction, the accompanying side dishes are equally celebrated.
The Pyeonyuk is not served as traditional pressed slices, but as a cold salad (naengchae) mixed with julienned vegetables and a zesty mustard dressing. This unique preparation makes it a highly recommended pairing for the Naengmyeon, with many patrons considering it a mandatory part of the meal.
The Suyuk is another highly popular option, so well-regarded that it is known to sell out quickly.
Other notable items include Dongbu Buchim, a mung bean pancake that is a popular delicacy, which are also popular menu items.
The following table provides a brief overview of the menu and prices.
| Item | Price | Notes |
| Mul Naengmyeon | 12,000 KRW | Signature Pyongyang-style cold noodles |
| Bibim Naengmyeon | 12,000 KRW | Popular spicy mixed noodles |
| Onmyeon | 12,000 KRW | Warm noodle soup |
| Pyeonyuk | 40,000 KRW | Beef cold salad |
| Suyuk | 35,000 KRW | Pork slices, a must-try |
| Dongbu Buchim | 7,000 KRW | Mung bean pancake |
| Sari | 5,000 KRW | Extra noodles |
| Galbitang | 13,000 KRW | Beef short rib soup |
For those planning a visit, here is some useful practical information. Samjeong Myeonok is located in the historic Gwana-gol district near the Central Market. The restaurant operates from 11:00 AM to 9:00 PM, with a break time from 3:00 PM to 5:00 PM. Last orders are taken at 2:20 PM and 8:20 PM, so it is a good idea to plan ahead to avoid disappointment.
The holiday is known to be on Tuesday.
The restaurant does not have its own parking lot, but you can use the nearby Central Market or
Samjeong Myeonok is more than just a place to eat; it is a chance to experience a piece of Chungju’s culinary heritage. By understanding and embracing its traditional flavors and unique offerings, you are sure to have a rewarding and memorable experience.
