The “Feel the Rhythm of Korea” video by Korea Tourism Organization has won a Tourism Innovation Award in the digital campaign section.
The award was given during the Tourism Innovation Summit that took place November 25-27 in Seville, Spain. This is a new international summit that opened this year.
“Feel the Rhythm of Korea” was selected as the best example of viral marketing for its unique approach and engagement.
The Tourism Innovation Awards 2020 had five categories: customer experience, innovation in AI and data analytics, digital campaign, sustainable tourism project, and new business model.