According to the Seoul Metropolitan Government :
The Seoul Metropolitan Government announced that it will be operating the I·Seoul·U pop-up store to present and sell the products jointly branded by the city brand, I·Seoul·U, and private companies for 10 days, from Fri., Nov. 13 to Sun., Nov. 22, 2020, on Hongdae Festival Street in Mapo-gu, Seoul.
The pop-up store will display over 20 brands that were created through branding by the SMG and I·Seoul·U partners as well as various products produced by 26 companies that collaborated with I·Seoul·U.
The I·Seoul·U pop-up store will be installed as six large booths over about 70 meters with three zones along Hongdae Festival Street.
The “Co-existence” zone, which will be at the entrance of the pop-up store, will be assigned for the brands selected by the I·Seoul·U partners and the second floor will be for the flea market.
The “Passion” zone will be used as the space for on-spot events and marketing through influencers.
The “Relaxation” zone will be the place to display the products of the companies that have collaborated with I·Seoul·U.
At the pop-up store, you can not only purchase products but also enjoy various contents. Influencers will broadcast live shows on social media, and those who participate in the marketing event on the Seoul Brand Facebook channel will be entered into a lottery to receive I·Seoul·U souvenirs. At the flea market, visitors can buy I·Seoul·U products at low prices.
Additionally, there will be a disinfection gate that has automatic body temperature detecting and disinfecting functions, heat-detecting camera, digital attendance log system, and safety guards to thoroughly prevent COVID-19 at the pop-up store.
Hongdae Festival Street
Hongdae Festival Street was created with the aim of encouraging various cultural and artistic activities, including performances, exhibitions, festivals and flea markets, as part of its policy to foster the tourism industry through the expansion of tourism infrastructure.