These days, Korean news continues to report that BLACKPINK is popular overseas.
Although they live in Korea, they don’t know much about Korean idol groups.
Only when a popular song is released do you know the name of an idol group.
The fact that I know the song and group name, but I don’t know any idol group in the picture…
At the beginning of their debut, BLACKPINK remembers hearing a lot that they are like the girl group 2NE1.
YG Entertainment made a group of talented female singers, and it was BLACKPINK, and 2NE1 was said to be an alternative group to 2NE1 who quit their activities because they could see them.
Then, in 2018, the song “DDU-DU DDU-DU” became very popular in Korea.
I also began to know the existence of the Black Pink group at this time.
In fact, after a lot of articles were published this time, I found out that there are four members of BLACKPINK. ^^
After “DDU-DU DDU-DU” song, I was not aware of BLACKPINK, but seeing the popularity of “How you like that”, it seems that it has been steadily gaining popularity abroad.
In Korea, idol groups have to appear on TV variety shows to promote their names to middle-aged people, but BLACKPINK was not seen well.
Maybe that’s why I didn’t know either.
Given that BLACKPINK’s cumulative YouTube views have surpassed 10 billion views, it does not appear to be gaining temporary popularity.
When other idol groups appeared on TV variety shows and gained popularity, they may have made a thorough overseas debut.
Personally, I think BLACKPINK’s popularity will be similar to or surpass that of BTS. As mentioned above, BLACKPINK has been preparing to attack overseas steadily.
And YG Entertainment, which sank due to 2NE1’s suspension and Big Bang‘s personal problems, appears to have created a chance to make a comeback.
I look forward to BLACKPINK’s activities in the future.
By the way, the new song does not come to me personally. Maybe it’s because I’m getting older.